An orange BMW E28 M5 parked in a rural village next to an old train station signal box.

Driven By You.

At Hero Motor Company, our focus is on the client. Whilst we love rare and unique cars, without their passionate and dedicated custodians building memories and injecting character and personality, they are only machines.

It takes a special kind of individual to own and benefit from a classic or performance car. There's an element of patience, understanding and resilience required to weather the highs and occasional lows that come with old machinery.

We believe ownership is a partnership. We understand the importance of listening to your journey, your plans for the future and personal circumstances. This is crucial in offering the best impartial advice to help you and your cherished car reach your automotive goals, whether that be yearly maintenance, a full restoration or even facilitating the sale to a new custodian.

Our knowledge of the market, parts availability, suppliers and motoring culture means we are ideally placed to help guide you through the confusing world of performance and classic car ownership.

A BMW E3 3.0 Si Saloon in Fjord Blue is parked outside a trendy wine bar in the Pantiles Tunbridge Wells as a young couple walk by.

Our Promise

We are guided by our morals, ethics and principles, delivering only honest impartial advice. If we think you are starting down an unviable path, we will voice our concerns and offer practical solutions, whether that secures your business or not.

It's our promise to help you make the right choices for you and your car, at the right time in that car's journey. Whether that's giving the green light to simply service and enjoy the car for the next year, or offering advanced notice that the car's big age related birthday should be on your radar.

We will only represent the best products available. From the cars we choose to sell, to the products and parts used in our workshop. We make it our mission to ensure automotive ownership should be an enjoyable and rewarding endeavour, with no nasty surprises.

We believe in being transparent about the process, making you a part of the conversation every step of the way. Many customers go onto become longterm clients, good friends and part of our Hero community.

We welcome you to the Hero Motor Company, where the coffee is always on.